High consumption of different kinds of beverages, along with the growing need for convenience, is promoting a steep rise in the beverage packaging market in India. The market for beverage packages is demonstrating vigorous growth in recent times because sustainable packaging has become the need of the hour.
In the year 2017, beverages accounted for around 21% of the total consumer packaging market. According to an estimate, beverage packaging was valued at around 125 million. It is estimated that the demand for consumer packaging belonging to the beverage sector will witness growth at a rate of 12% till 2022.
This figure is quite ahead when compared to consumer packaging demand from other segments. Interestingly, the primary contributors triggering this growth are fruit-based drinks, bottled water and carbonated soft drinks (CSD).
Rigid Plastics and Glass Form Major Materials for Beverage Packaging
The materials that are commonly used in beverage packaging are metal, rigid plastics, paper and glass. The packaging types that are integral for the packaging of different beverages include glass packaging, paperboard packaging as well as caps and closures. Materials like rigid plastics and glass account for 70% of the total packaging market.
It is anticipated that in the coming days, the demand for liquid packaging cartons will increase mainly because these have a longer shelf life and can be transported without much difficulty.
Higher consumer acceptance and the readiness to pay a little higher price for the sake of convenience are some of the key factors promoting the growth of beverage packaging in India.
Today, the entire liquid packaging market is shifting more towards PET bottles. This is because PET bottles can be consumed while one is on the go. Also, such bottles can be transported from one place to the other without much hassle.
So, it’s no wonder that the beverage sector is experiencing a rising demand for PET bottles, triggered by the take-home and on-the-go segments. Even the liquor market is witnessing a shift towards PET bottles.
In India, PET is the most frequently used material for packaging water. Such bottles account for almost 55% of the nation’s packaged water market while pouches and bulk packaging make up the rest.
Future of Beverage Packaging
Looking ahead, the future of beverage packaging seems ripe with possibilities. As the industry continues to grow, we can expect to see more innovative packaging solutions that meet the needs of both manufacturers and consumers.
For example, we may see more sustainable packaging options that reduce environmental impact, or new technologies that allow for easier recycling and reuse. Whatever the future holds, one thing is certain: the beverage packaging market will continue to be a key driver of growth for the global economy.
But, what are the factors that drive this growth?
Extended Life of Beverage
The intended use, chemical makeup, and shelf life of the beverage are all important considerations when designing the packaging. For example, a foodstuff to be stored for an extended period will require a different packaging material than a beverage that will be consumed immediately.
In addition, the value of the beverage that will be packaged must also be taken into account. Different materials have different advantages and disadvantages, and the best packaging material for a particular beverage will depend on all of these factors.
Glass, metals, polymers, paperboards and related mixtures are all materials used for packaging beverages. Each has its advantages and disadvantages that must be considered to decide on the best packaging solution.
Lifestyle Changes
As lifestyles across the globe continue to change and grow, so too does the demand for more convenient and sustainable packaging solutions. This lifestyle change in consumers has impacted the packaging market for beverages.
Experts and researchers anticipate the growth of the industry in the years to come. Increased demand for premium products, rising beverage consumption, and a desire for more practical and eco-friendly packaging are the driving factors of this growth.
This growth will be driven in large part by the increasing popularity of functional beverages, which are predicted to play an increasingly important role in the global beverage landscape.
As consumers become more health-conscious and seek out products with easy accessibility and environmental sustainability, it is clear that the future of the beverage packaging industry lies in its ability to adapt to these changing needs.
Recent Developments
Beverage packaging has come a long way in recent years. Advances in materials and technology have allowed companies to create innovative new packages that are not only attractive but also environmentally friendly. Here we will take a look at some of the latest developments in beverage packaging and what they could mean for consumers.
Fibre Based Bottles
Plastic pollution is a global problem. That’s why some big companies have joined forces to develop fibre-based bottles and containers. These bottles are made from wood pulp.
While plastic bottles can take hundreds of years to decompose, paper bottles made from wood pulp will decompose in just a few months. In addition, these bottles are recyclable into other paper products.
Packaging Resins Market
Packaging resins are the most versatile and commonly used materials in the industry. These miracle molecules can be moulded, shaped and formed into an infinite variety of products, from food packaging to medical supplies.
To know more about Wellness’ recyclable packaging,