The Packaging Innovations and Luxury Packaging event in London will host 170 exhibitors from the UK and across the globe. These companies will be displaying their newest products and branded packaging. This UK packaging event will experience the launch of the Brand Innovation Program. The show will also feature the live design challenge, rising star scheme, great innovation debate, and the innovation showcase.
What is the Packaging Innovations Event?
This show is one of the leading events for the packaging industry and brings together over 12,000 visitors to see all the exhibitor’s offerings. The show is held annually in London and Birmingham in the UK and features all the latest innovations in packaging, materials, technology & design. Attendees will get the opportunity to network with peers, learn all the latest developments in the packaging industry, and see all the latest products and services companies have to offer. The show also offers many seminars and workshops so the visitors can pick up some additional knowledge and insight into the developments in packaging.
The event is the perfect platform for those involved in the packaging industry, from retail to manufacturers.
The Brand Innovation Program
The program is a unique initiative that provides a platform for businesses to showcase all their packaging solutions. There are several benefits to the program including the opportunity to exhibit at the event, access to market research, and the chance to meet and discuss products with industry experts. The Brand Innovation Program is an essential part of Packaging Innovation’s commitment to supporting businesses and driving innovation in the packaging sector.
As part of the program, nine top creative agencies including Icicle Group and Webb deVlam London will discuss the process of developing brands by quality packaging design. Guy Douglass, M.D at Brand On Shelf, will talk about packaging design’s role in maximizing brand appeal.
The Live Design Challenge
The second day of the event starts with The Live Design Challenge, a live competition featuring top design agencies that compete against each other to create an innovative packaging design. The challenge is available to any agency that holds a Packaging Innovations ticket. The winning team receives a cash prize and the chance to have their work featured in the events magazine. The 2015 challenge will see three companies will compete, to design a rugby carton to honour the Rugby World Cup.
The Great Innovation Debate
The Great Innovation DebateThis popular panel discussion will bring together a group of top packaging innovators to discuss, debate, and share their views on the latest news and topics in packaging.
This part of the program is an interactive show and will feature such questions as how innovation should be defined, where innovation comes from, and what is innovation. The debate is held at Keynote Theatre on the first day of the show.
The Innovation Showcase
This part of the event is one of the most popular and important to visitors. The showcase will highlight the latest innovations in packaging design and technology. Visitors will have the chance to see innovative and interesting industry designs at the Brand Innovation Theatre, where a group of successful industry partners will share their concepts and designs.
The Rising Star Scheme
This part of the event is aimed at young brands and aims to help them achieve their packaging goals. With this part of the event, companies, and start-ups that have just begun their packaging journey will be able to find solutions for their company and assist them with their growth. This includes finding the right product, services, and suppliers in addition to enhancing their brand and taking their packaging to a new level of exposure and success.
What Else Does the Show Offer?
In addition to the important programs mentioned in this article already the show will feature other content-rich seminars, which will feature presentations from major brands and leading speakers from Marks & Spencer, Muller, Nabeel Perfumes, Short Form Consultants, and Liberty.
The show covers a huge range of industry news and innovation topics which will make it a valuable experience for any business that attends. The show will enable visitors to improve their business practices and change the way they look at creativity. Attendees should leave with a huge number of new ideas so they can move their business forward and ensure success.
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