O. Kleiner AG is a reputed manufacturer of food and non-food flexible packaging for the international and domestic markets. The company has started using Dow Packaging’s PacXpert to produce Brainypack, a flexible packaging for fillings amounting to a maximum of 20L in size.
The technology behind PacXpert facilitates the transition from larger, conventional, rigid containers to flexible heat sealer packaging with probable advantages of considerable cost savings.
O. Kleiner’s CEO – Martin Kleiner, said that they have got a helpful replacement for rigid packaging in PacXpert, which they are now using to produce Brainypack. He added further that they are using less energy and water, along with fewer raw materials while manufacturing Brainypack, which gives it an outstanding sustainable profile.
When compared to standard rigid packaging, Brainypack shows tremendous promise as it consumes up to 40% less raw materials for its manufacture. The empty pouches of Brainypack take 90% less transport volume while the product uses up to 60% less material for its disposal.
All these features contribute towards increased transportation efficiency with empty packages being shipped flat, thus lowering carbon dioxide emissions.
Present and Future of Brainypack PacXpert Flexible Packaging Technology
The license to produce and sell PacXpert Packaging Technology rests with seven converters at present. This includes Ampac, O. Kleiner, Laygapack, Darplas, Lord Plásticos, Camada and Kyodo Printing Co. With an innovative design, it’s possible to empty the packaging, which would mean less wastage of the filling product.
This packaging technology can be successfully used for condiments, cooking oils, soups, sauces, syrups, juices, water, grains, rice, dry baking products, grounded coffee beans and breakfast cereals. Earlier, these products were made available in rigid packaging such as boxes and bottles.
However, with Brainypack that uses considerably less raw materials, these products can now be packed in an environment-friendly way.
Brainypack is available in three print-technologies namely Digital and Rotogravure, Flexo, and Graphic Design options. It exists in four printable sides with a prospect for see-through windows soon. All these are sure to attract the consumers’ attention. The added possibility of integrating sturdy handles for precision pouring is also likely to impress and entice customers.
According to Kleiner, the biggest challenge was to convince the market to accept Brainypack. It involved market leaders’ big decision to adapt the entire logistic chain to include the filling process and transportation.
The challenge to control the technology was also a big task. But O. Kleiner was successful in making the market accept that Brainypack is the future of flexible packaging.
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