When it comes to the premium Shiawase banana Nendo spare no expense in creating the best barrier packaging for the Japanese market.
Sourced through Scoop.it from: valdamarkdirect.com
Nendo Premium Banana Features Impressive Second-Peel Packaging
Nendo Banana Packaging Solution
The final design decided on by Nendo included a carrier bag and double layered fruit sticker, placed on the bananas peel-able surface.
One of the designers at Nendo explained that it was not the intention to create an extravagant solution for the premium product, but rather a environmentally friendly packaging solution that could be easily replicated.
The product presented several challenges in that you do need to close it by using a heat sealer for food packaging set to the appropriate temperature.
The two layer label mimics the surface texture, colour and feel of a bananas skin. For barrier packaging films this kind of innovation is unheard of!
Objectively it is a very nice feature that means a certain level of interaction is required of the consumer.
In my opinion it is very impressive. I would go as far as to say this is playful packaging that stays true to the bananas natural beauty.
Great job Nendo!