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Did you know that food packaging is the top contributor to food waste? In the growing market of food and beverages, this has been a major problem. Now, a newcomer in the packaging industry – Israel’s TIPA, has come up with a solution.

Being established by Tal Neuman and Daphna Nissenbaum in April 2010, TIPA has developed a 100% compostable and biodegradable solution for packaging of food. This solution will especially benefit flexible packaging, which is used for various food products such as frozen food, baked goods, snacks and fresh produce. With the flexible packaging industry estimated to be worth $65 billion, TIPA’s solution can pave the way for eco-friendly flexible packaging. Many thought this to be impossible until Nissenbaum and Neuman came up with their series of compounds, films, and laminates that take just 180 days to break down into smaller pieces and merge with the landfill.

Is Sustainable Food Packaging the Way Forward?

A recent study has shown 89% of consumers preferring to buy products in packages that they can recycle. As the demand for sustainable food packaging grows, the green space is becoming increasingly competitive.

TIPA’s team took five years to come up with its eco-friendly flexible packaging solution. It’s interesting to note that the less traveled green path towards sustainable food packaging has increasingly become crowded, with several other players in the market vying for their share of the pie.

Polysack based in Israel is a name to reckon with, in the domain of flexible packaging, since 1974. Its focus is limited to beverage labels and candy wrappers though.

Tadbik, with its operations spread across the globe, is another flexible packaging producer. Though it utilizes socially responsible materials, they aren’t 100% recyclable.

NatureWorks’ Ingeo based solutions are also worth mentioning. These were created with an aim to decrease the noise levels that have provoked criticism in the past over compostable options, like the biodegradable snack bags of Pepsi, considered to be extremely noisy.

The road to environment-friendly flexible packaging isn’t devoid of obstacles. It comes at a high cost, which many believe to be a big challenge in going green. For instance, compared to the cost of regular plastic, TIPA’s food packaging solution costs two to three times more.

Though this is due to the present economies of scale and the price is expected to come down in a few years, some are sceptical about how the market will accept it. So, we have to wait and watch the market’s reaction once TIPA’s flexible packaging is launched in the market.

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