The term ‘Drupa” is a Greek word for the container. In packaging terms, the name Drupa is a term that refers to the process of printing on the inside and outside of a container using an inkjet printer. This style of printing is mainly seen in the food packaging industry and is seen on various bags and boxes.
A Drupa is also a machine that was first introduced into the packaging industry in the 1990s the technology has advanced but is continued to be used Today. There are various types of Drupa machines on the market.
The word Drupa is also used in a very relevant way as the name of a global trade event for the packaging industry.
Drupa – The Global Printing and Packaging Trade Fair
Drupa is an international printing and packaging trade fair that is held every four years in Dusseldorf, Germany. The event attracts nearly 2,000 exhibitors from more than fifty countries and showcases the newest and best packaging technology in the printing and packaging market. The trade fair also has seminars on the latest trends and news in the industry.
There are many product categories at the event from labels and packaging, digital printing, 3D printing, commercial printing, and many more. The event is a very important one for packaging and printing professionals who meet to trade and discuss.
The trade fair lasts for several days and provides an amazing opportunity to see the latest unique innovations in the industry and network with senior industry colleagues.
How the Packaging Industry Will Benefit from Drupa 2019
Drupa 2019 is scheduled to run in Dusseldorf from 31st May to 10th June and one of the main focuses of the event is the Drupa Cube. This is an innovative conference program that aims to bridge the gap between print professionals and their brand and marketing owner clients in addition to creative agencies, across a range of vertical markets. The special conference and event program will include several applications in various industries including Mil Spec Packaging for government and defence contractors.
Visitors to the fair will be able to experience new technologies like 3D printing and printed electronics, along with digital printing techniques used in packaging and creative multichannel applications.
Unlike earlier cube conferences in 2008 and 2012, which were organized by Target Group, the event in 2019 will be based on six key themes. These include multichannel, package production, laminated packaging, 3D printing, green printing, and functional printing. Each presentation slot will merge different themes using best practice case studies.
The principle of the event is to think outside of the box and attendees will be encouraged to think beyond fixed boundaries and signal new possibilities. Drupa cube embraces an interdisciplinary and explores a range of themes in this forthcoming event.
At the event this year there will also be discussions about selected vertical marketing including bulk packaging for medical devices, food packaging, cosmetics packaging, interior design, consumer goods, healthcare, and pharmaceutical packaging and printing. There will also be additional event time to discuss the public and financial sectors.
According to Sabine Geldermann, a Director at Drupa, all the planned seminars and themes help to attract new visitor groups to the event and motivate them to find out more about the print industry.
The International Print and Packaging Industry
Print packaging covers a wide range of product types, from wrapping paper to cardboard boxes, and labels to tags. Print is a major part of the product packaging industry and is essential to many sectors including food and drink, electronics, pharmaceutical, and cosmetics manufacturers and businesses.
The global print packaging market is estimated to be worth $739 billion in 2018 and is expected to grow at an annual rate of 4.6% between 2019 and 2025. The largest market is Asia-Pacific which accounts for more than 40% of the total global trade. This area has a large population and a growing middle-class sector which is driving up the demand for packaged goods.
Print packaging has also seen growth due to the continuing move away from single-use plastics as consumers live an eco-friendlier existence.
To read more interesting articles about the packaging industry please visit our website.