A carton is generally made of paperboard or corrugated fibreboard.
However, liquid packaging cartons have different designs and sizes based on the requirement of the packager.
Persistence Market Research Pvt. Ltd – a market research firm, has recently conducted research on liquid packaging.
The research says that such kinds of packaging are mostly used with the objective of safe storage and secured transportation.
The packaging for liquid products market can be divided on the basis of size & spec as well as the geographical distribution location. Liquid packages are generally categorised into water, soft drinks, dairy products and juices.
As far as the geographical distribution of liquid packaging is concerned, North America and Europe seem to be the most mature markets.
This is because people in these regions have higher acceptance towards packaged food products.
It’s interesting to note that in recent times, the Asia-Pacific market is growing at an increasing pace.
The primary reasons for the shift in packaging dynamics include a rise in population, an increase in the amount of disposable income in the hands of people, and change in preference among people for convenience products.
Liquid Packaging Cartons Become Popular in the Asia-Pacific Region
The research predicts that over the years, India and China will have a major contribution towards the overall growth of liquid packaging cartons.
The reasons that will drive this shift in the mode of packaging across many countries include growing demand for eco-friendly products and a clean environment, along with convenience products suited to a fast-paced life.
Since it’s convenient to use these packages in comparison to glass packages, more and more industries and customers are opting for them.
Another reason that is boosting the use of liquid packaging like this is a rising demand for aseptic cartons. Aseptic cartons are made with a thin layer of plastic and aluminium.
The best thing about such packaging is that they facilitate the preservation of food for a longer time without the addition of any preservatives.
Despite fears that numerous restrictions on the use of plastic packaging may hinder the growth of liquid packaging industry, continuous innovations have helped it to thrive.
Future of Liquid Packaging Cartons
As the world becomes increasingly busy, on-the-go packaging is more in demand than ever before. From coffee to soup to baby formula, liquid packaging cartons are a convenient way to take your favourite beverages with you wherever you go. According to a new report, the global liquid packaging market is only going to grow in the coming years.
Research Results
A report, published by a renowned researcher, predicts that the liquid packaging cartons market will be worth $21.38 billion by 2030. This growth is the result of the increasing trend of takeaway food and the demand for suitable beverage packaging.
With more and more people working long hours and having less time to prepare meals at home, there is a growing need for packaged foods that can be easily grabbed and eaten on the go. And since liquid packaging cartons are lightweight and leak-proof, they are the perfect option for busy consumers.
Market Growth
Globally, the liquid packaging cartons market has grown since 2019. It will continue at a CAGR of 5.1% until the 2024 forecast period. The major players have adopted various strategies to enhance their market position.
Some of the key strategies adopted by the players are product innovations and mergers & acquisitions, collaborations, and partnerships. Others spend millions on research and development and joint ventures.
For instance, in January 2019, Tetra Pak launched new designs for its Ice Cream carton range which includes redesigns for tubs and cones in different sizes and flavours. The company has also invested in R&D activities to develop innovative products according to the changing consumer needs and preferences.
Such product innovations help the company to maintain its leading global position in the liquid packaging cartons industry. Thus, with continuous product innovations and other strategic initiatives, the big companies can maintain their dominance in the global liquid packaging cartons market during the forecast period.
Sustainability Factors
In addition to the convenience factor, another reason for the growing popularity of liquid packaging cartons is their sustainability. These cartons are made from paper pulp, which is a renewable resource, and can be easily recycled once they are empty. They are good for a busy lifestyle and the environment.
With all of these factors working in its favour, it’s no wonder that the liquid packaging cartons market is expected to experience such strong growth in the coming years. So if you’re looking for a convenient and sustainable way to package your favourite beverages, look no further than liquid packaging cartons.
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