Diamond Packaging The 22nd Annual FSEA Gold Leaf Awards were announced on May 14, 2015 at the FSEA/IADD Odyssey in Schaumburg, IL.
The competition, sponsored by the FSEA (Foil & Specialty Effects Association), recognises superior execution and creativity of designs that contribute towards the industry’s positive image.
All entries are assessed on numerous criteria including design, level of difficulty, and execution. Winning an FSEA Annual Gold Leaf is a recognition of achievement and a mark of excellence in the packaging industry.
Awards won by Diamond Packaging
In the “Creative Use of Foil/Embossing on a Folding Carton” category, Diamond bagged a Gold Leaf award for its Elizabeth Arden’s White Diamonds Gift Set.
For converting the QuikSet carton, the metalised polyester board was used. It was offset printed with transparent purple, transparent gold, opaque white, and dense black inks, aligned with high gloss UV coating.
To enhance the beauty of the gift set and reinforce the White Diamonds brand, the product used beautiful dome-embossed pear-shaped and round diamonds along with blind-embossed flower petals.
For its corporate calendar, Diamond won an award in the “Calendar” category. Its stained leaded glass-themed calendar for 2015 blends the old-world charm and skill of a hand-drawn design with contemporary finishing touches.
Clearwater Candesce SBS paperboard was utilised to convert the calendar. It was then offset printed with three spot colours and four colour process inks, DiamondTouch aqueous coating, UV spot coating, and soft touch coating.
The calendar’s foil-embossed, tightly-registered lead outline provides authenticity to the product. It also stands as testimony to the type of decorative effect that can promote customers’ brands. All the embossing dyes, heat sealer machines, and foil stamping for the calendar were provided by Metal Magic.
For Vicky Tiel Paris 21 Bonaparte Gift Set of Five Star Fragrance Company, Diamond won a Silver Leaf award in the category marked “Best Use of Embossing”. This gift set packaging showcases a sense of luxury and highlights the essence of the celebrated Paris-based American couturier.
Another Silver Leaf award came Diamond Packaging’s way for its folding carton, which L’Oreal Paris RevitaLift Miracle Blur uses. This award was given in the “Difficult Application of Foil/Embossing on a Folding Carton” category.
In the “Cold Foil (Sheet or Rotary) on Packaging” category, Diamond Packaging was given a Bronze Leaf award. This was for the folding carton it created for L’Oreal Paris Age Perfect Glow Renewal.
Folding CartonFolding Carton innovations by diamond packaging
A first impression is a powerful thing. In just a few seconds, our brains take in a wealth of information about a person or thing, and this initial assessment can often be difficult to change. The same is true when it comes to consumer products.
According to research, an impulse that occurs in the critical first moment of decision-making or the first moment of truth (FMOT) accounts for almost 70% of all purchase behaviour. This means that the packaging of a product plays a critical role in whether or not it will catch a shopper’s eye and ultimately end up in their cart.
Because of this, Diamond’s packaging specialists design upmarket folding cartons that grab customers’ attention at the point of sale. By using high-quality materials and eye-catching design, our cartons make a strong first impression that helps drive sales. So next time you’re looking for an edge on the competition, remember the power of FMOT. With Diamond’s first-class packaging, you can make sure your products always put their best foot forward.
Green Chic
Gone are the days when sustainable packaging was seen as a compromise on quality or design. Diamond Green Chic is leading the way in sustainable luxury packaging, with a range of options that are sure to impress even the most discerning customer. From sleek and modern boxes to traditional and timeless gift wraps, Diamond has something for every brand. And because their packaging is made using more sustainable converting methods, you can be sure that your purchase is making a positive impact on the environment. So why not go green chic today? Your luxury brand will thank you for it!
Plastic Folding Cartons
With the introduction of plastic folding cartons, packing has taken on a completely new dimension, going from common to remarkable. Plastic evokes an elegant look and feels. It is available in several finishes and effects, allowing the beauty of your product to shine through.
As a result, plastic has replaced paperboard as a preferred packaging material for a variety of businesses, including the cosmetics, fragrance, and healthcare sectors. APET (amorphous polyester) offers exceptional clarity and high gloss properties that make it an environmental choice for global markets.
Like other companies, Diamond uses techniques such as foil stamping, printing, and embossing on plastic to enhance the shelf effect. So whether you’re looking for an elegant solution for your high-end products or a more economical alternative to paperboard, plastic folding cartons are worth considering.
For more news related to stamping, labelling, and embossing on the packaging, browse Valdamark Direct.
